Understanding
Your Domain Name
Buying
domain names is a very common activity on the internet and a necessity
for establishing an identity on the web. However, many people still
don't understand what a domain is, how it is used and how to properly
maintain it. This page is dedicated to answering common questions
about domain names and providing you with important information
that you need to know to make sure your domain remains a useful
asset.
So
what is a domain name anyway?
A domain
name is a unique name used to identify an internet site. Each domain
has two or more parts separated by dots. The part at the end is
the most general and is used to identify the type or origin of the
site. This is called the top level domain (TLD) or domain extension,
and it includes the familiar designations .com, .net,
and .org, organizational designations like .gov,
.mil, and .edu, and country codes like .us,
.uk, and .de. In front of the TLD is the second
level domain, which is the unique identifier of the internet site.
Chilipepperweb, google and yahoo are
all examples of second level domains. A third level, usually known
as a subdomain, can also be added. This part goes before the second
level domain, as in domains.chilipepperweb.net. It is worth
noting that you are not required to register subdomains; they are
considered part of the primary domain name.
How
does a domain name work?
A domain
name is not the same thing as an internet site. By registering a
domain name, you are reserving the right to use that name to identify
an internet site for the period of time that it remains registered
to you. An active domain points to a location (IP address) on a
host computer connected to the internet that contains the files
for the internet site. Each domain name is assigned at least two
Domain Name Servers (DNS). When someone types the domain name into
their web browser, the DNS assigned to that particular domain receives
the query and sends a request to the host computer to retrieve the
files for viewing and interaction. Each domain name can only point
to one location on one computer at a time, although one computer
may host many domain names. A domain name can be pointed to a new
host by changing the DNS records or assigning new DNS to the domain.
Learn more about DNS
How
do I pick a good domain name?
A
good domain name is generally short (1 to 3 words), easy to remember
and to spell, and representative of your business. The following
is a great article if you need help choosing a domain name:
The
Essential Guide to Selecting a Domain Name
How
do I register a domain name?
So
you've got a great idea for a domain name and you've found a site
that sells domains for a good price. You're all ready to whip
out your credit card and reserve it right now. Here is a basic description
of the process you or your representative (website designer, hosting
company, etc.) will go through on most registrars to do this:
- Type
in the domain name you want to buy. The registrar will cross-reference
your choice with a worldwide database (Whois) of domain names
to verify that nobody else currently owns it. If someone owns
it already, you will be asked to try another name or be given
a computer-generated list of similar alternatives to the name
you wanted. This goes on until you have found an available name.
- Next
you will be prompted to create a new account with a username and
password. Some registrars will automatically create an account
name and password for you and email it to you when your registration
is complete, while others allow you to create your own username
and password.
- After
you create an account, you have to fill in all of the required
contact information for the domain. The four contacts, which will
be explained in more detail below, are the Registrant, Administrative
Contact, Billing Contact, and Technical Contact.
- Now
it's time to pay for the domain. You select the number of years
you want to register the domain for, which ranges from 1-10 years,
enter your payment information and submit it, and you are done.
At this point you are now the proud owner of a new domain name.
IMPORTANT
TIP: The most important thing
you can do when purchasing a domain name is to keep good records
of your purchase. Write down your username and password for your
domain account, print out the contact information that you entered,
and print out any receipts and emails you receive from the registrar
upon completion of your purchase. Keep all of this information in
a file where you can find it later if you need it. You should
also keep the name and contact information of the registrar you
purchased the domain from just in case you ever need it. If you
are an employee purchasing a domain for your employer, you should
do this to make life easier for the employer if you should ever
be unavailable when the information is needed.
If
someone else is purchasing a domain name on your behalf, such as
your website designer or web host, you should make sure that they
are keeping track of this same information and are willing to provide
you with copies of it upon request. This gives you an extra measure
of safety in the event that a dispute arises over control of your
domain name. Most of the time this occurs when an owner decides
to change designers or hosting companies because of dissatisfaction
or increasing requirements. ChiliPepperWeb will provide its customers
with copies of all domain registration information immediately upon
request.
TERMINOLOGY
This
section explains the major features of a domain name account and
the things you need to be aware of with regard to their function
and use. It is not necessary for you to understand in great technical
detail everything there is to know about domain names, but the features
described below are the ones you will encounter during the registration
process, and the ones most likely to cause you trouble if they are
not handled appropriately.
A complete
glossary of domain
registration terminology can be found on ICANN's website.
Registrar
- This is the company that the domain was purchased from. Top level
registrars include Network Solutions, Register.com, OpenSRS (a division
of Tucows), and GoDaddy among others. Many smaller companies also
function as registrars by reselling domains from the top level domain
providers. ChiliPepperWeb resells domains from OpenSRS. The registrar
is also the company you pay to renew your domain name when the registration
period is up. Domain names can be transferred from one registrar
to another following specific rules (this article is primarily meant
to make that process easy in case you ever need it). There are a
number of domain registration scams out there which appear to be
renewal notices when in fact they are registrar transfer forms.
The easiest way to recognize them is to know who your registrar
is and only accept renewal notices from the company you bought your
domain from. Learn
more about Domain Fraud
Domain
Account Manager - As mentioned above, whenever you buy
a domain you are creating an account with your registrar. This account
allows you to manage all of your domain contact information and
the DNS servers for your domain. Whenever you go to the website
for your registrar, you should see a link that says something along
the lines of "My Account", "Account Manager",
"Manage Domain", or something else similar. When you click
on that link, it should take you to a login screen where you enter
the username and password you created (or received) when you bought
your domain. Once you have successfully logged in, you will be able
to change all of the information about your domain name, renew it,
and possibly use other services the registrar may decide to add
to the interface for the user's convenience.
Whois
Information - This is the basic information returned by a Whois
query on a domain name. It contains the ownership and contact information,
the registration and expiration dates, and the DNS servers for the
domain. This is the information you are creating when you register
your domain. You can find a Whois query form on most domain registrar
sites, and there are also many independent Whois servers where you
can check domain information.
Registrant
or Owner Contact - This is the first contact you have to fill
out, and arguably the most important, at least from a legal standpoint.
The person or organization listed in this contact is considered
to be the legal owner of the domain name. This can be a serious
problem if a client asks their designer to purchase a domain on
their behalf and the designer registers the domain with himself
as the owner. It does happen, unfortunately far too often, and if
a legal dispute arises over the ownership of the domain this can
be very problematic. You should always make sure whenever
someone else buys a domain for you that you are listed as the owner.
If we at ChiliPepperWeb purchase a domain name for you, you have
our guarantee that you will be the designated owner of the domain.
Administrative
Contact - For operational purposes, this is THE SINGLE MOST
IMPORTANT PIECE OF INFORMATION ABOUT YOUR DOMAIN. Almost all of
a registrar's business is done with the Administrative Contact.
As you might guess, this is the person or company that has administrative
rights to act on behalf of the Registrant and make changes to all
aspects of the domain name, including all contacts, name servers,
and subdomains. If you lose your domain manager password, this is
the person that the registrar will ask to deal with in order for
you to get it back or change it. The contact information for the
administrator should be kept as accurate as possible at all times,
particularly the email address. The administrator's email receives
all renewal notices, password reminders, and other business email
from the registrar. The number one mistake people make when registering
a domain name is not keeping the administrative email address current.
Many people change their email address before the registration period
is up and drop the one they were using when the bought the domain.
This results in failure to receive renewal notices and the inability
to receive password reminders from the registrar if your password
becomes lost. When that is the case, you usually have to go through
a painful process involving a fax request form with a copy of a
photo ID and several days of waiting to get the registrar to update
your information for you. This is not fun, and if you are not patient
it is not something you want to have to do. Keeping the Administrative
Contact up to date is the best way to guarantee that your domain
name will be quick and easy to manage whenever changes are needed.
You
should always register a domain with an email address you plan to
keep for a long time if at all possible. One mistake that companies
often make is when an employee purchases the domain and uses his
own contact information, then that employee later leaves the company,
has his email address deleted, etc., and generally makes life difficult
for everybody who has to manage the domain after he is gone. If
you are using a company email address, it is best to use a general
company address such as the one we use, registration@chilipepperweb.net,
or if that is unavailable, the address of a senior employee or manager
who isn't planning on changing jobs anytime soon.
Billing
Contact - Fortunately this one is nice and obvious. This is
the person to be contacted by the registrar regarding any billing
matters for your domain name, including registrations and renewals.
If the billing contact is different from the registrant or the administrator,
those two contacts may also receive billing notices from the registrar
if the billing contact can no longer be reached.
Technical
or Zone Contact - This contact is usually the person or organization
responsible for maintaining the DNS servers that resolve the domain
to a website, as well as handling other technical problems related
to the domain. In most cases this will be your web host, ISP, or
the registrar you bought the domain from. You always have the option
to change this contact to yourself or someone else of your choice,
such as the website designer. ChiliPepperWeb is the default technical
contact for any domains purchased from us.
DNS
or Name Servers - DNS stands for Domain Name Server (also
referred to as Domain Name Service or Domain Name System).
A DNS
translates domain names into IP addresses. If someone wants
to access ChiliPepperWeb's web site (www.chilipepperweb.net), the
DNS translates the domain name into its corresponding IP address
65.59.245.101, allowing the computer to locate ChiliPepperWeb's
web server. The DNS for your domain will normally be provided
by the company hosting your website, and you have to make sure that
you have the correct DNS settings specified in your domain account
in order for it to display your website properly. When you change
hosts, you also change DNS servers, which is why you need to keep
your domain manager login. If you can't change your domain's DNS
settings, then you can't change hosts. The domain registrar can
still change this information for you if you have no way to do it
yourself, but as with changing contact information it involves a
tedious fax verification process that you don't want to go through
if it can be avoided.
OK,
now I've bought my domain name. What else can I do with it?
Parking
- Each domain name you buy is a unique identifier, but that doesn't
mean that it has to point to a unique website. You can point several
domain names at the same internet site. This is known as "parking"
one domain on another one. One domain will always be set up as the
primary domain on the host computer, and the other domains can be
pointed to its location by using the same DNS entries.
Note: This is not the same as a "parking
page," which is a simple temporary page set up on a host computer
to indicate that a domain is registered to any viewer who might
stumble across it until the owner has prepared an internet site
to point the domain to.
E-Mail
Hosting - It is also possible for a domain name to exist
but not be connected to an actual IP address. This is often done
so that a group or business can have an internet e-mail address
without having to establish a real internet site. In these cases,
some real host computer must handle the mail on behalf of the listed
domain name.
Sell
It - Who says you have to keep a domain name and use it
yourself? Once you have registered a domain name, it is considered
your property for the duration of the registration period, and you
have the right to sell it to someone else as you do with any other
property. Many people make money by purchasing domain names and
reselling them to those who can put them to good use for higher
prices. A well-known example is business.com, which was sold for
7 million dollars! Once you sell a domain name, you can use the
Domain Manager to change the Registrant and contact information
to the new owner.
Can
I change my registration provider?
Yes.
You do not have to keep your domain registered with the same provider
you bought it from originally if you are dissatisfied with their
service or prices. Each registrar is required by ICANN to have procedures
available to transfer registration to another provider. Although
implementation may vary with each registrar, generally the process
involves a transfer request and confirmation e-mails from one or
both registrars involved to the Administrative Contact of the domain
to verify that the transfer request is legitimate. Transfer requests
time out if not completed within seven days, and domains may be
locked to prevent any transfers.
What
if someone else registers a domain with my company's name?
Domain
registration for .com, .net, and .org domains is done on a first-come,
first-serve basis, but there are certain limitations based on trademark
law. Common words and phrases, such as tools.com or burgerandfries.com,
cannot be trademarked. A business or person with the same name as
yours, such as bobsautorepair.com, in a different location, state
or country may register the name first in good faith and not be
subject to any legal action. In this case you may make an offer
to purchase the domain name from its owner if they are willing to
sell it. If, however, you have a unique and/or well-known trademark
and you believe the domain name matching that trademark has been
registered in bad faith for malicious or unlawful purposes, then
you may have legal recourse to take action against the domain owner.
Follow the links below for more information about cybersquatting
and domain name trademark law.
http://www.uspto.gov/web/offices/tac/domain/
http://cyber.law.harvard.edu/property/domain/main.html
http://www.bitlaw.com/internet/domain.html
http://www.chillingeffects.org/domain/faq.cgi
©
Copyright 2005-2007 by Stacy Clifford
Stacy
Clifford is the founder of ChiliPepperWeb.net
and has spent four years assisting customers in understanding how
their web services work.
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